While
studying
poetry
from
George
Keithley
at
California
State
University,
Chico,
Larry
Jackson
noticed
how
much
fellow
students
enjoyed
sharing
their
work.
That
year,
1975,
Jackson
began
planning
a
journal
that
would
offer
an
outlet
for
creative
writers.
He
thought
of
having
a
bimonthly
magazine
that
would
be
supported
by
writers
who
would
be
able
to
share
one
another's
work
via
his
magazine.
This
idea
was
a
fancy
of
his
mind
which
is
a
definition
of
phantasm,
the
journal's
soon-to-be
title.
Jackson
thought
he
could
earn
an
income
from
the
magazine
by
building
the
subscription
base
of
West
Coast
readers
enough
to
attract
advertising.
Once
that
level
was
reached,
he
would
start
another
bimonthly
magazine
catering
to
the
Eastern
region.
Top
of
page
Jackson
operated
Heidelberg
Graphics
which
was
founded
in
1972
by
himself
and
Dennis
McNamara
in
Chico,
California,
where
they
both
lived.
Their
first
venture,
before
forming
a
partnership,
was
designing
an
ad
for
a
local
fishing
lure
company
to
run
in
a
sports
magazine.
They
were
paid
well,
but
too
much
according
to
the
advertiser
who
terminated
the
business
relationship.
McNamara
had
just
finished
reading
Bury
My
Heart
at
Wounded
Knee
and
the
two
decided
to
create
a
"Year
of
the
Native
American"
calendar
in
honor
of
the
proud
people
who
were
victims
of
U.S.
government
sponsored
genocide.
Jackson's
father,
Nelvin,
owned
a
small
print
shop
where
Jackson
sometimes
worked.
His
father
offered
the
use
of
his
facilities
to
the
two.
Using
a
process
camera,
the
two
shot
film
for
printing
plates
to
print
the
calendar's
first
edition.
Larry
Brock's
father,
Lou,
had
purchased
a
large
press
that
he
just
rebuilt
in
a
warehouse.
Lou
agreed
to
print
the
calendar
at
a
reasonable
price
if
the
two
supplied
the
paper
and
film.
Lou's
press
was
larger
than
any
at
Jackson's
Printing.
Top
of
page
Jackson
and
McNamara
rode
in
Dennis'
Jeep
wagon
to
pick
up
the
stock
they
ordered
by
phone
from
the
Sacramento
Zellerbach
Paper
warehouse
for
printing
that
night.
When
they
arrived
in
Sacramento
a
hundred
miles
away,
they
were
told
the
paper
wasn't
in
stock.
The
woman
who
took
the
order
felt
so
bad
she
gave
them
ten
dollars
from
her
purse
and
called
the
warehouse
in
San
Francisco.
The
two
drove 85
more
miles
to
San
Francisco
and
picked
up
the
paper
there.
On
the
way
back
to
Chico
they
drank
a
Heineken
beer
and
contemplated
a
name
for
their
publishing
business.
It
was
decided
they
would
become
Heineken
Graphics.
They
met
Lou
at
the
warehouse
that
night
and
stood
by
while
he
printed
the
calendars
until
dawn
the
next
morning.
Jackson
would
take
them
to
Nelvin's
shop
to
be
cut
apart
for
assembly
by
hand.
The
next
day
the
name
Heineken
Graphics
didn't
sound
good,
so
they
renamed
their
business
Heidelberg
Graphics
after
the
Heidelberg
press
in
Nelvin's
shop
that
Larry
operated.
Jackson
and
McNamara
continued
making
the
Year
of
the
Native
American
calendar.
In
1974
Jackson
was
driving
a
van
load
of
calendars
back
from
a
printer
in
Sacramento
at
night
when
he
fell
asleep
and
crashed
into
an
embankment.
Most
of
the
calendars
were
destroyed
and
Jackson
suffered
major
injuries,
especially
to
his
legs.
That
fall
Dennis
designed
note
cards,
which
Larry
printed
at
Jackson's
Printing.
Larry
commissioned
artist
Steve
Ladd
to
draw
portraits
of
the
twelve
apostles,
one
for
each
month
of
the
Twelve
Apostles
calendar.
Larry
printed
copies,
hoping
to
tap
into
the
multi-million
Christian
market.
Donna
DeDominico
created
fingerprint
note
cards
which
Jackson
also
printed.
With
the
calendars
and
various
note
cards,
McNamara
and
Jackson
drove
to
Portland,
Oregon,
in
Dennis'
mothers'
(Ryia
McNamara)
Volvo
station
wagon
to
the
Northwest
Gift
and
Variety
Wholesalers
Show.
There
they
exhibited
their
products
for
four
days
and
took
in
less
money
than
they
paid
for
their
booth,
not
to
mention
travel
and
other
expenses.
Other
marketing
techniques
including
direct
sales
visits
and
mail
were
used
unsuccessfully
for
all
but
the
native
American
calendar.
Several
months
later
Dennis
decided
to
become
manager
for
Goodwill
Industries
and
the
partnership
was
dissolved.
Jackson
continued
publishing
the
Year
of
the
Native
American
calendar
and
established
an
Indian
scholarship
fund
from
part
of
its
sales.
In
1983
he
published
the
last
issue,
which
had
a
mistake
in
the
dates
of
one
month
causing
him
to
replace
the
faulty
page
and
dealing
with
the
complaints
of
his
customers.
At
that
point
Jackson
turned
the
attention
of
Heidelberg
Graphics
to
commercial
work
and
publishing
books.
Top
of
page
Phantasm
grew
from
twelve
subscribers
its
first
issue
to
a
few
hundred
in
its
heyday.
Circulation
was
national,
including
around
twenty
libraries.
There
was
never
paid
advertising.
Once
the
magazine
received
a
matching
grant
of
$2,500
from
the
National
Endowment
for
the
Arts,
and
another
time
it
received
a $930
grant
from
the
nonprofit
New
York
based
Coordinating
Council
of
Literary
Magazines
(CCLM).
The
remaining
funding
came
from
eight
dollar
annual
subscriptions
and
Jackson,
who
saved
money
by
using
the
equipment
at
Nelvin
A.
Jackson's
Printing
and
doing
almost
all
the
production
work
himself.
Jackson
worked
alone
until
poet
Kevin
Campbell
agreed
to
become
an
unpaid
poetry
editor.
That
freed
Jackson
from
having
to
read
the
hundreds
of
poems
Phantasm
received
for
possible
publication.
Campbell
had
a
master's
degree
in
English.
Jackson
was
also
helped
when
CSUC
student
Mona
Ceniceros
worked
as
an
intern
feature
editor
for
a
semester.
When
Mona
left,
Jackson
took
over
the
void.
He
also
served
as
fiction
editor.
Campbell
quit
working
for
Phantasm
to
attend
dental
school
in
the
Bay
Area,
where
he
became
a
doctor
of
dentistry
and
returned
to
set
up
practice
in
Chico.
Poet
Phillip
Hemenway
took
over
Kevin's
job
and
held
it
until
Phantasm
went
defunct.
Phil
teaches
English
at
Butte
College,
Oroville,
California.
Top
of
page
In
addition
to
publishing
a
literary
journal
that
contained
more
substance
than
just
fiction
and
poetry
as
most
journals
were
doing
at
that
time,
Phantasm
also
had
special
supplements
within
five
issues.
The
first
supplement
was
in
a
double
issue
that
included
original
poetry,
art,
and
fiction
by
contemporary
native
Americans.
Another
issue
included
a
chapbook
epic
poem
by
Joanna
Thompson,
of
Pacific
Palisades,
California,
Into
Dark.
Before
Philip
Hemenway
became
poetry
editor,
Jackson
published
a
chapbook
supplement
by
Hemenway,
In
the
Russian
Manner.
Each
letter
of
Hemenway's
chapbook
was
handset
in
lead
type
by
Jackson,
each
page
was
printed
on
a
letterpress
by
Jackson,
then
it
was
folded,
bound,
and
trimmed
by
Jackson.
Phantasm
was
a
labor
of
love.
It
started
out
being
called
a
bimonthly
magazine,
then
changed
to
being
simply
called
a
literary
magazine
when
its
frequency
slowed.
Faced
with
financial
concerns
and
working
in
paid
jobs,
Jackson
found
it
harder
to
spend
more
time
on
the
journal.
Its
final
issue
was
nearly
ready.
All
the
poems,
stories,
guest
column,
and
artwork
were
selected.
Jackson
typeset
the
fiction
and
feature
articles;
but
he
kept
putting
off
typing
the
poetry,
pasting
up
the
copy,
and
going
to
work
photographing
the
pages
and
printing
them
alone
at
night.
He
just
couldn't
do
one
more
issue.
Phantasm
had
become
too
much
labor
and
not
enough
love.
The
resin
coated
phototypesetting
paper
on
which
the
last
copy
was
set
has
now
faded
away.
Phantasm,
volume
5,
number
4,
issue
28,
never
made
it
to
print.
Only
a
few
back
issues
of
Phantasm
remain--some
in
special
collections,
others
by
those
who
contributed
their
writing
to
the
publication,
and
some
that
were
kept
by
the
publisher,
Larry
Jackson,
owner
of
Heidelberg
Graphics.
Top
of
page